On the morning of October 30th, 2024, Ediacaran joined representatives from the Antigua and Barbuda Citizenship by Investment Unit (CIU) for an official visit to Shengqu Games, a subsidiary of Century Huatong Group. Both parties engaged in an in-depth discussion regarding potential collaborations between the gaming industry and global investment. This visit marks another significant advance in Ediacaran’s cross-industry partnerships and lays a solid foundation for future global market expansion and innovative collaboration.
As a wholly-owned subsidiary of Century Huatong, Shengqu Games occupies a pivotal position in the global gaming industry. With its core strategy of “technology empowering culture” and an extensive global presence, Shengqu Games brings strong competitive advantages to the table. Ediacaran Holdings, leveraging its leading position in the game publishing space and global investment market, has established tight relationships with developers and distribution channels worldwide, promoting exceptional products on a global scale. During this exchange, both parties reached a consensus on harnessing their respective strengths to integrate culture, technology, and global investments, creating new growth opportunities.
Shengqu Games is a powerhouse in the gaming world, recognized as a trailblazer in China’s gaming industry and a major player on the global stage. Since its launch of Legend of Mir in 2001—ushering in the era of online gaming in China—Shengqu Games has continued to enhance the global reputation of China’s game development industry by releasing iconic titles such as Legend World , Bubble Fighter , Dragon Nest , and Final Fantasy XIV . With over 2.2 billion registered users across more than 150 countries and regions worldwide, Shengqu Games’ “premiumization” and “globalization” strategies have seen significant success, pushing Chinese cultural content to new international audiences. Beyond gaming, Shengqu Games is also pioneering in areas like game-based education and the digital transmission of classical culture through emerging technologies. The company retains a forward-looking approach in shaping future industries such as the metaverse and other leading-edge technology sectors.
Ediacaran boasts extensive experience in the global mobile gaming market. By maintaining strategic partnerships with game developers across the globe and applying cutting-edge operational strategies, Ediacaran has driven the global release of numerous high-quality gaming titles. This partnership between Ediacaran and Shengqu Games represents the merging of two industry leaders. Utilizing the strengths of both companies—in digital entertainment and cross-cultural promotion—they are set to catalyze the global dissemination of Chinese cultural content.
During the discussions, Ms. Xie Fei, CEO of Century Huatong, emphasized that Shengqu Games is dedicated to enhancing user experience by integrating technology with culture. She expressed immense excitement about the partnership between Shengqu Games and Ediacaran, highlighting the broad prospects for their future collaboration. Ms. Xie noted that by exploring every dimension of the global gaming market together, and leveraging Ediacaran’s expertise in global wealth management, both companies could inspire more high-end clients to participate in cultural consumption and technology projects. Both parties agreed that Chinese cultural and technological products are becoming increasingly competitive globally. With gaming as the conduit for exporting culture, these investments will also offer international investors dynamic new lifestyle experiences.
Ediacaran and Century Huatong’s partnership will extend beyond game publishing. Together, they will explore deep collaborations in global wealth management and cultural promotion. By continuing to innovate and seek synergies across different sectors, both companies aim to fully integrate gaming, culture, and global investments. At the same time, they will develop innovative global solutions to meet the diversified needs of their clients.
This visit has further solidified the cooperative relationship between Ediacaran and Century Huatong. It has also created new channels for future business opportunities. Both sides voiced enthusiastic expectations for the future and mapped out deeper collaboration strategies across multiple business dimensions. Together, Ediacaran and Century Huatong will continue to push leading-edge games and cutting-edge technology into the global market, while delivering comprehensive global investment opportunities to high-net-worth clients. Looking forward, Ediacaran and Century Huatong are set to develop unique collaboration platforms that unite culture, technology, and global asset management—creating more value and convenience for their clients and contributing to the prosperity of both the global gaming industry and the international investment market.
